OPEN UP! Conference: Evaluation of the Benefits and Impacts of the Pilsen 2015 Project


OPEN UP! Conference that will take place on 9 and 10 June 2016 at the DEPO2015 Creative Zone in Pilsen. This year's theme will be the Evaluation of the Benefits and Impacts of the Pilsen – European Capital of Culture 2015 Project.

On Thursday 9 June 2016 at the DEPO2015 Creative Zone, you can attend the conference with a number of Czech and foreign experts. We will introduce the results of evaluation studies and assess the project's benefits and impacts. We will discuss the economic impacts, the cultural benefits for the development of cities, participation and other topics.

On Friday 10 June 2016, we will invite you to take part in closed working groups where we will have a debate about the sustainability of cultural projects, the evaluation methodology and other interesting topics. We are very sorry that the dates coincide with the ECoC meeting in Aarhus but due to the participation of V4 Ministers of Culture, we were unable to move the conference dates. We will be delighted if you take advantage of this opportunity to participate as representatives of the top management of your organisation, for the strategic planning of your city or as evaluation experts.


9 June 2016 The Open UP! Conference

9:00am - 10:00am  Accreditation

10:00am - 10:20am  Opening
• Jiří Suchánek, General Director, Pilsen 2015
• Karel Barták, Head of Unit, Creative Europe Programme, Directorate-General Education & Culture, the European Commission

10:20am - 11:20am  Panel 1: Numbers and Economic Impacts 
The aim of the debate: To present and evaluate the project's economic impacts
• Jiří Suchánek, General Director, Pilsen 2015
• Monika Palatková, Director of Czech Tourism
• Tereza Raabová, Expert on evaluation of cultural projects

11:20am - 11:30am  Exchange of panelists

11:30am - 12:30pm  Panel 2: Culture for the Development of Cities 
The aim of the debate: To show examples of good practice in other cities or ways how culture can become a part of the strategic planning
• Tina Lierheimer, the Goethe Institute
• Jaanus Mutli, Business Development manager, Tallinn City Enterprise Department; CEO, Tallinn 2011
• Artur Celiński, Deputy Editor in Chief, Magazyn Miasta; Head, DNA Miasta

12:30pm - 1:15pm  Lunch

1:15pm – 2:00pm Press Conference

2:00pm – 2:05pm  Opening of the afternoon part - Martin Baxa, First Deputy Mayor
of Pilsen

2:05pm - 3:00pm  Panel 3: Cultural Change and Sustainability
The aim of the debate: To show the qualitative and "non-economic" impacts of large cultural projects and investments into culture and art and evaluation methods
• Jiří Sulženko, Programme Director, Pilsen 2015 and DEPO2015
• Ulrich Fuchs, Programme Director, Linz 2009 and Marseille-Provence 2013
• Šárka Havlíčková, former Programme Director of Pilsen 2015; author of the qualitative research in Pilsen cultural institutions

3:00pm – 3:30pm Break

3:30pm - 4:30pm      Panel 4: Participation Three Times Differently - Citizens, Officers and Companies
The aim of the debate: To present ways how to engage the public administration, businesses and citizens in the European Capital of Culture project 
• Radek Špicar, Vice-President, Confederation of Industry of the Czech Republic
• Christian Potiron, Participation Manager, Pilsen 2015
• Martin Baxa, First Deputy Mayor of Pilsen

Dress code: Smart Casual


10 June 2016: Round Tables

9:00am - 10:30am

Table 1: Pilsen 2015 Evaluation Methodology - Milan Svoboda (in Czech)

Table 2: Creative Industries as Natural Sustainability of the European Capitals of Culture? - Ondřej Kašpárek (in English)

11:00am - 12:30pm

Table 1:  Evaluation of Impacts of Cultural Projects - Goethe Institute (in English)

Table 2: Sustainability of the Pilsen - European Capital of Culture 2015 - Šárka Havlíčková (in Czech)

Dress code: Smart Casual


We look forward to welcoming you at the conference! The attandance is free. You can register online until 31st May 2016.