The project KREKR (Creativity for Development) is intended for businesses and state-owned enterprises that want to engage with their employees in an unusual way, increasing their loyalty, creativity and dedication but also improving workplace relationships and shifting the company, and its operations, closer not only to their employees but also to customers. Based on the instructions of a company’s manager, a creative artist is selected and becomes a valid part of the company for some time. The artist observes the patterns, stereotypes and relations in the company and tries to uncover defects in communication and other problems. Then, the artist attempts to resolve these problems within the framework of a project realised in cooperation with the employees. The employees can then try to put on a theatre performance, write a novel or paint a picture. Of far greater importance are the changes that happen in the minds of the employees thanks to the artist's work, which are then projected into the work team as a whole.
The project is part of the European initiative Creative Clash and takes place in 17 countries. Our coach is the Swedish company TILLT, which works on artistic interventions, for example, in cooperation with the automaker Volvo. Two interventions have been implemented in the Czech Republic so far - in the language school Polygot in Pilsen and in a retirement home in Kdyně. Companies which participate in this project will not only achieve improvements among the working collective but will also gain benefits in the form of media coverage of the company. The company will receive materials for company promotion, it will engage in a socially responsible activity sponsored by the European initiative Creative Clash, and it will attract a great deal of attention to its business in the region and in the media.